While influencers or creators continue to be an increasingly important part of brand marketing, they can also bring about major risks for the organizations they partner with. Kroll helps brands mitigate these risks by efficiently and effectively identifying potential brand safety issues in advance, ensuring that influencers reflect the values of the brands they represent. Using a seamless combination of investigative muscle and using a seamless combination of investigative skills and AI, we deliver concise summaries of potential risks at a time when something can still be done to mitigate or even avoid them.
We identify all social media accounts associated with the influencer and automatically flag damaging content, including text, images, reposts, likes, comments and videos. The flagged content is then reviewed by a trained investigator and summarized for you to easily review.
Kroll has vetted over 10,000 influencers and found that roughly one in four pose significant risks, some with the potential to ruin a brand’s reputation overnight. By identifying these risks before the partnership starts, the brand can either engage with the creator, allowing them to moderate or account for their behavior, or reject the partnership outright if the influencer’s values do not align with the organization's brand safety guidelines.
