Tackling Online Abuse and Hate Speech for an English Premier League Football Club
Discover how Kroll helped protect a football club’s players and fan communities using our Social Defense Solutions.
The Challenge
An English Premier League Football Club experienced online hate and abuse from harmful social media users. After each match, abuse would spill out from stadiums and onto social media, putting fan communities and players at risk.
The club’s social media channels attract millions of comments, mostly from fans. Unfortunately, bad actors can quickly overwhelm those social media channels with harmful content, especially during match days, holidays and special events.
To make matters worse, the speed and scale of the digital chatter made it near-impossible for the club to separate online abuse from benign fan interactions using typical social listening tools. For example, this football club saw more than twelve million comments on their pages in just six months, with huge concentrations during key events and matches.
The club needed help sifting through the comments quickly, and with accuracy. Kroll got to work.
Kroll's Solution
Kroll worked with the Football Club’s leader of Equity, Diversity and Inclusion to discover and track the risk signals embedded within digital chatter that posed a threat.
Using our Real-Time Risk Intelligence Solution, we removed harmful content from the club’s fan communities within minutes and delivered instantaneous alerts of online threats to the safety and wellbeing of its players, so that security personnel could be notified. Within one year’s time, we discovered and removed more than 85,000 items of abuse or hate speech aimed at players and fans.
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Kroll is a valued partner in our fight against online abuse. We are now better equipped to keep our fan communities and players safe, 24/7/365.
The football club’s Head of Digital Media
The Impact
Kroll’s fast work enabled the football club to keep its fan communities and players safe, especially when online abuse skyrockets during high-profile matches. Kroll continues to deliver fast, actionable risk intelligence to protect our clients’ brands, assets and people.
Need help staying ahead of a complex challenge?
The Impact
Kroll’s fast work enabled the football club to keep its fan communities and players safe, especially when online abuse skyrockets during high-profile matches. Kroll continues to deliver fast, actionable risk intelligence to protect our clients’ brands, assets and people.
Need help staying ahead of a complex challenge?